Most property conversations on WhatsApp follow the same few patterns. Having a tested message ready for each one means faster replies, fewer typos, and every client getting the same clear answer. Swap the bits in [brackets] for your own details. In the WhatsApp Business app, save the ones you use most as quick replies, so typing "/view" pulls up your viewing message.
First contact
| When | Message |
|---|---|
| Greeting message (automatic) | Hi, thanks for messaging [Agency]. Tell us which property you’re interested in, or what you’re looking for, and we’ll get right back to you. |
| First reply to an enquiry | Hi [Name], thanks for getting in touch about [address]. Are you looking to buy or rent, and when are you hoping to move? |
| Enquiry with no property named | Hi [Name], happy to help. Which area are you looking in, how many bedrooms do you need, and what budget are you working with? |
| Away message (automatic) | Thanks for your message. The office is closed right now, but we’ll reply first thing tomorrow. If it’s about a viewing, let us know which property and a couple of times that suit you. |
Availability and details
| When | Message |
|---|---|
| Still available | Good news, [address] is still available. It’s [price], [beds] bedrooms, available from [date]. Would you like to see it? I have [day] at [time] or [day] at [time]. |
| No longer available | Sorry, [address] has just [gone under offer / been let]. I have two similar places in [area] at around the same price: [link 1] and [link 2]. Want details on either? |
| Asking about price flexibility | That’s a fair question. It’s best talked through on a quick call so I can give you the full picture. Are you free for five minutes today? |
| Fees and deposit | For [address], the deposit is [amount] and the holding deposit is [amount]. There are no other fees to you. [Add the deposit protection scheme for lettings.] |
Booking viewings
| When | Message |
|---|---|
| Offering times | I can show you [address] on [day] at [time], or [day] at [time]. Which works better? |
| Confirming a viewing | Lovely, that’s booked: [address], [day date] at [time]. [Agent name] will meet you outside. Their number is [number] if you’re running late. |
| Reminder the day before | Hi [Name], just a reminder of your viewing at [address] tomorrow at [time]. Reply here if you need to move it. |
| Rescheduling | No problem at all. I can do [day] at [time] or [day] at [time] instead. Which suits? |
| Cancelling (agent) | Hi [Name], I’m really sorry, I have to cancel our viewing at [address] on [day]. Could we do [day] at [time] or [day] at [time] instead? |
| Running late (agent) | Hi [Name], I’m so sorry, I’m running about [10] minutes late for our viewing at [address]. See you shortly. |
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After the viewing
| When | Message |
|---|---|
| Same-day follow-up | Thanks for coming to see [address] today. What did you think? Happy to answer anything that came up. |
| Interested buyer or tenant | Great to hear you liked it. The next step is [an offer / an application]. Would you like me to send over the details? |
| Not quite right | Thanks for the honest feedback. Based on what you said about [reason], [link] might be closer. Want me to set up a viewing? |
| Gone quiet after 3 days | Hi [Name], just checking in after your viewing at [address]. Still interested, or shall I keep an eye out for something else? |
Offers and progress
| When | Message |
|---|---|
| Offer received (to seller) | Hi [Name], we’ve received an offer of [amount] on [address] from a [first-time buyer / cash buyer / buyer with a property to sell]. Can we talk today? |
| Offer accepted (to buyer) | Good news: your offer of [amount] on [address] has been accepted, subject to contract. I’ll email the next steps now. |
| Application received (lettings) | Thanks for applying for [address]. Referencing usually takes [x] working days, and we’ll keep you posted here. |
Landlords and tenants
| When | Message |
|---|---|
| Maintenance reported | Thanks for letting us know, and sorry about the trouble. Could you send a photo or short video? We’ll arrange for someone to look at it and confirm a time with you. |
| Landlord update | Hi [Name], quick update on [address]: [x] viewings this week, [y] applications, and [summary of feedback]. Happy to talk through next steps. |
| Unhappy client | I’m really sorry this has happened. I want to sort it out properly, so I’m passing it to [manager] now and they’ll call you today. |
Free PDF kit
The WhatsApp Scripts Kit for Real Estate Agents
11 pages of copy-paste messages: greeting and away messages, a 5-question qualifier, quick replies for viewings and fees (US and UK versions), follow-ups, click-to-chat links and a setup checklist.
Three rules that matter more than the wording
- Reply fast. The best template sent tomorrow loses to a plain one sent in five minutes.
- Only message people who contacted you first or agreed to hear from you. Unsolicited property messages get numbers reported and restricted.
- On the WhatsApp Business Platform (the API used by tools and CRMs), you can only send free-form messages within 24 hours of the client’s last message. After that, you need a pre-approved template. In the regular WhatsApp Business app, quick replies don’t have that limit.
Or let the replies write themselves
Templates still need someone to send them. MessyChat answers property enquiries on WhatsApp and Instagram automatically, in your tone, using your listing details and policies. It offers viewing times from the hours you set, only offers free slots, confirms the time back, and passes the conversation to the right agent. It has a 14-day free trial with no card required.
Frequently asked questions
What should a real estate agent say in a first WhatsApp message?
Thank them, name the property they asked about, and ask one or two qualifying questions, such as whether they want to buy or rent and when they hope to move.
How do I save message templates in WhatsApp Business?
Go to Business tools, then Quick replies, and add each message with a shortcut. Typing / and the shortcut in a chat brings it up.
Can I send WhatsApp templates to people who haven’t messaged me?
You should only message people who contacted you or agreed to hear from you. On the WhatsApp Business Platform, messages after 24 hours of silence also need a Meta-approved template.
MessyChat for real estate agents →
Answers property enquiries on Instagram and WhatsApp 24/7, qualifies each lead, books viewings into your free times, and sends each lead to the right agent.